I was asked by our friend QUEEN BEA to write a guest column about Men and Home Shopping” in order to get a male perspective on home shopping and the home shopping culture. Shows and vendors I loved disappeared, favorite hosts disappeared, and some of the fun and uniqueness seemed to evaporate. I was the original Home Shopping Empress – launched the program nationally back in 1986 – the company grew from $10 million in sales to over $750 million and my gag order has ended.
The specialty baker is scheduled to be featured on the network several more times through the rest of the year. DeBetta suggests following up every two weeks, but don’t be discouraged if months pass without word from the network. Number seven in the last section previewed the QCard, QVC’s financing arm to extend credit for their purchases.
Establishing a network (or networks) can lead to more introductions, leads, referrals and productive business exchanges. So admit your crime and tell us what or who convinced you to buy an item on a TV shopping network. Additional Home Shopping Network compliant EDI transactions may also be obtained through DiCentral.
If your customer isn’t on our list, …