Mostly, though, what’s amazing is that, in retrospect, so much of what was said and written in 1994 about online shopping was pretty much right on the money. The scoring methodology used to create the Internet Shopping Websites for Customer Satisfaction was developed in conjunction with the University of Michigan (which also measures and tracks the Consumer Confidence Index ) and is believed to have predictive power.
Many of these subscription services are run by individual retailers as a form of targeted advertising, while others are grass-roots, ad-supported sites that operate by collecting and reviewing the various special offers available across the Internet.
Similarly, retailers who have only worked in the traditional space have found it difficult to put product delivery mechanisms in place, with the end result of falling down on customer expectations – to such an extent that a number of large retailers have reversed strategy and have removed them selves from this space, relying in their sites to purely inform of latest offers available in store, retracting back to their brick and mortar mentality.
As prior web experience increases: attitude becomes more significant in explaining intention to shop; shopping experience has a greater impact on attitude; personal …