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Bulk SMS Marketing: Have Success With Your Content To drive sales, companies have various marketing options they can go for. Among the marketing channels you can go for is using bulk SMS. However, most businesses do not concentrate on SMS marketing. Bulk SMS marketing is not popular among businesses due to a number of reasons. High cost is one of the reasons that businesses cite for not adopting SMS marketing. However, these reasons are not justified. According to a recent marketing study, text messages are read quickly and frequently than social media posts and emails. Most SMS messages are read within five seconds of them being delivered to a recipient’s phone. Thus, SMS will ensure your message gets delivered to your audience in a better way. However, this is not to say that SMS marketing does not come with its challenges. Users consider their mobile phones as private property. Thus, you do not want to send them mean or irrelevant messages. This means you should get your bulk SMS marketing campaign right. Here are some tips that will help you have a successful bulk SMS marketing campaign.
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Get Your Messages Right The message you send in your SMS marketing message is crucial to your success. The type of company you are or what you would like to achieve should guide you on the content to create. There are a number of rules to keep in mind before sending bulk SMS marketing content.
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SMS marketing allows you to convey your message within a short space. You only have 612 characters to convey your message. For this reason, you have to be precise and clear. If the message is too short, it may not provide enough information. If it is too long, it may make customers lose interest. When you send a text message, you should aim to get a response from your audience. Thus, it’s important to ensure your audience will be prompted to act when they receive your message. Sending out offers is one of the ways in which you can use bulk SMS marketing to improve your business sales. A number of studies have shown that consumers respond better to promotional messages sent to them through SMS. If you are sending an offer, it is important to clearly explain it in the SMS. You should also provide information on how to redeem the offer. For example, you can provide a discount code on your SMS. When you do this, consumers will feel the offer is exclusive for them. It is also important for your offer to have a deadline. You will make your audience act quickly when your offer has a deadline. When carrying out bulk SMS marketing, follow the guide above.