Auto Car Dealers
In order to capitalize on the holiday shopping season, your auto dealership needs to have a solid marketing plan! From our humble start in 1979 with Larry and Gail Miller’s purchase of their first dealership in Murray, Utah, Larry H. Miller Dealerships has become the 10th largest dealership group in the country, operating 60 dealership locations under 20 different automotive brands in seven western states, and employing more than 5,000 individuals.
Complaints from commissioned employees often include the dealership failing to disclose the proper cost of the vehicles and various products sold, failing to reveal the method and manner in which the pay is calculated, failing to properly justify chargebacks, and failing to comply with pay plans.
Like many industries at this credit crunch time, auto car dealers are right in the thick of it, jobs might be lost or saved in the ‘city’, but jobs will only be lost in this area, car makers have already laid workers off, down numbered the number of shifts, slowed, even stalled production on some vehicles, it is a worrying time for far too many families.
Subsequently, after going to dealer school and passing through the chairs, Jimmy’s dad took over as General Manager; the store thrived; and Jimmy not only bought the dealership land and facility, but bought the Ford store in the next town, and is currently building a new Toyota store so that his Chevrolet and Toyota franchises can have separate facilities.
Its six revamped showrooms (Mazda plans to overhaul 200 dealerships by 2008), two of which have been operating for more than a year, are seeing 32 percent jumps in annual sales and generating twice the profit of older dealerships that have experienced similar sales increases.