How to Start Your Own Fashion Business


In 2018, everyone and their granny are out to start and succeed in their own business. It’s a fact of life that not everyone will succeed. Not everyone has that killer business instinct, after all, you just have to make sure that you do. This is especially the case when it comes to starting your own fashion business as it can be a cut-fabric world to get involved in. Especially if you don’t have much experience to begin with.

So, with that in mind, what should your big steps be towards starting and making a success of your very own fashion business?

Act Like a Businessman

It’s all very well and good saying that you now run your own fashion business. But, actually acting like you run a business is the best first step to ensuring that people take you seriously and believe in your business as an extension of you. After all, the more people trust in and believe in you, the more they will see a positive future for your business.

If you talk to potential investors, make sure you have money figures in mind, know your production costs and understand the whole realm of running a business. This includes knowing that you need to ensure your business is online way before it ever enters a physical store. After all, it’s only after building an online following that you will begin to become well known enough to enter the shop floor.

Unique Branding

One thing that is a huge positive in the world of fashion is to have a unique selling point. Whether this a stellar brand idea, unique design elements or even a selling gimmick (everything is 2 for 1 no matter what, for example).

It is also important to make sure that you employ an actual designer for any brand development and design. If you want this to work in the long term, then you absolutely need to invest early on in a quality brand. Good design, high-quality fabrics and even a little celebrity endorsement can be your best bet for setting up your own fashion business. So, don’t be afraid to spend a little time considering your options and coming up with something special.

Product Development

Obviously, the next step to secure a successful fashion business is to apply your new quality brand design to a good product. This means high-quality fabrics, a good post per item for you as the supplier and ultimately something that you can order when you need it. For example, you want to be able to custom order things for both high points and low points in the lifecycle of your business.

At this point, you also need to calculate the overall costs of your business from start to finish. How much do your products cost to create? What are shipping costs? How much profit do you make after the sale? A firm grip on the numbers concerning your products is a vital element to development, so ensure that you remember this as a business owner and have a good grasp of everything.

Tax and Insurance

The final step to take before you can begin sales is to ensure that you have comprehensive business tax and PI insurance in place. You need tax to ensure that you are paying the government the right amount of your profits. It’s a necessary business expense, which you should be aware of and sort out from the start in order to avoid any claims of fraudulent activities. Either do this by registering as a sole trader or register your new fashion business as a limited company straight away, as this will help protect you financially in the long run.

Insurance is also a vital element as if you run into any legal issues or customer complaints, it can save you financially. One bad incident could ruin your business before it even really gets off the ground. So, being prepared is always the best option for you in the long run.

And with that, you should be ready to start selling your product and putting your business to the test! It may be a longer road than you would expect, getting from A to B, but once you have the right setup in place you should be on your road to profit. Simply ensure you have the right attitude, branding, product and legal necessities in place. Once you have that your business is ready to thrive!