Retail shopping and online shopping seem to be two different areas with the same purpose: satisfying the needs of the customer. Internet shopping can be enabled for the card only by the card’s account holder or company’s representative. At the same time, effort and price have a larger impact on shopping experience and value, respectively, for less experienced shoppers. Experts postulate that the future of online shopping rests on user experience and as this grows and consumers share these experiences with others, shopping online will grow along with it.
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The model was useful in helping to understand the determinants of attitude and intention towards Internet shopping. Specifically, attitude, product value and service quality all had significant influences on intention to shop on the Internet. Product value, shopping experience and perceived risk all had significant effects on attitude.
The regression results noted above suggest that prior Web experience had a significant impact …