When you are shopping, banking or accessing other sensitive or confidential information online, how can you be sure that no one can monitor or intercept this personal information? In short the smaller retailers can effectively put up sites that capture the publics attention, leveraging off of their offline business’s to assist with their online marketing efforts. This website is a leading online shopping site for buying products for toddlers and kids.
As indicated in Table 7, direct shopping frequency did have a significant positive impact on intention towards Internet shopping. Identity thefts are the most important concern for those who fear about on line shopping. It has helped Safeway, the third-largest US supermarket chain, set up its Internet operations.
The weakness of online shopping is that you have to be really carefull in choosing the site you want to buy the things you need. The appeal of online shopping is only getting stronger as people who came of age using computers and smartphones become a bigger factor in consumer spending.
We’ll explore some of the statistics in this article, and we’re going to use information from last year and this year to demonstrate the growth of Internet marketing employed not …