Effective content marketing is integral to SEO. You can compare this to a vehicle– a wheel without an engine would leave you pedaling. That means a content without a proper SEO strategy is pretty useless– no matter how high quality your content is.
You wouldn’t be able to reach out to your target audience efficiently. Content needs SEO to stand out among their competitors, and that’s more than just stuffing your articles with keywords. In fact, we have gathered some of the best SEO marketing hacks that would make your content relevant and SEO-friendly.
Hack #1: Do You Know How Long-Tail Keywords Work?
SEO optimization is more than just stuffing your article with keywords. This is something wrong because you’ll be giving the idea that you’re keyword stuffing only to gain ranking.
Instead of doing that, position your keywords wisely– make them appear as natural as possible. This is one of the secrets of a successful content SEO strategy. As a rule of thumb, focus on using the keyword maybe once or twice all throughout the blog post.
Although you can use more than one keyword in a post, it’s ideal to keep the focus on the post narrow enough so that you’ll be able to optimize it properly.
The use of long-tail keywords is highly suggested because you’ll be getting the right kind of traffic from website visitors who are searching for that long-tail keyword. That means, there’s a higher chance that they’ll turn into customers.
Hack #2: Where to Include Your Keywords
We have mentioned that you should incorporate your keywords 1-2 times in the article, and knowing where to place them would give you the results you want. As search engines continue to evolve, you will need to pay special attention to keywords in your digital marketing strategy if you want your company to rank. Here’s our take:
Title: As they always say, first impressions last. The title is what the readers often look at before reading the entire article. That means including your keyword here is a must. If possible, try to include the keyword in the first 65 characters of the title.
Headers and Body: The keywords should be mentioned as natural as possible. That means you should not solely focus on it. Instead, try to think what your readers would like to see. Focus on being helpful to your audience and answer the questions that might be running in their minds.
URL: Including your keyword in the URL would also allow the search engines to find you even more.
Meta Description: This is like the ‘excerpt’ that appears on search engines. Make sure that you include your keywords here as well, because aside from the title, it’s the other thing that appears on search engines.
Hack #3: Put Your Keyword in the Image and ALT Attributes
For those who are not aware, you should also pay attention to how you’ll name the images and ALT tags that you are going to use for your content– they have an impact on page ranking. Because search engines don’t see the exact image, they rely on the file name and ALT tag to have an idea of what the image is about.
That means, you have to ensure that the file name of the images has something to do with the keyword, but make sure it still describes the image accurately. As long as you include relevant images, rest assured that you’ll be able to get indexed for long tail searches.
Hack #4: Link Internally Whenever You Can
An inbound link is critical when it comes to search engine optimization. This gives the search engines the assurance that your content is relevant and valid.
This holds true with internal linking with other pages of your website. If you have posted a topic that’s related to another blog post you made in the past, then it’s best to link it to that page. This would help the readers find relevant content, but the search engines much appreciate this too.
Hack #5: Utilize Social Media
Everyone has a social media account, and you should take advantage of that. What we’re trying to say is that, as an Internet marketer or business owner, you should be using several social media platforms, such as Twitter, Facebook, Google+, and the like to establish connections with prospective clients. Why not promote your blog on these sites? This would give you the exposure you need!